Hi! I'm Prayash Sharma

Product / UX Designer

Product Design 🎨 • Digital Ads & Analytics 📊 • Conversion Optimization 📈 • Growth Strategy 🚀 • User Psychology 🧠 • Frontend Dev 💻 • Product Design 🎨 • Digital Ads & Analytics 📊 • Conversion Optimization 📈 • Growth Strategy 🚀 • User Psychology 🧠 • Frontend Dev 💻 •
I design products that drive business impact while delivering meaningful user experiences.

About Me

I started my journey as a Flutter developer, building real-world applications and understanding how products function behind the scenes. Over time, I realized that great products are not just built — they are designed with intention. This led me into UI/UX design, where I focus on solving real problems, simplifying complexity, and crafting intuitive experiences. Today, I combine development knowledge with design thinking to create products that deliver both user satisfaction and business impact.

UX Case Study
Zomato Case Study Thumbnail

Zomato’s AI search error states were costing conversions — designed a crash-proof recovery system that keeps users ordering and increases AOV.

Business Impact

  • Increase booking enquiries by 70%
  • Lower early drop-out rate by 34%
  • 14% increase in conversion

What started as a simple development project eventually turned into one of my most valuable UX learning experiences — teaching me how real user behavior, business constraints, marketing data, and design decisions all connect to shape product outcomes.

Project in progress

SPSC RedesignWorking

  • Improving state PCS job-recruitment application experience
  • Simplifying complex user flows
  • Enhancing accessibility & responsiveness

An ongoing UX case study focused on redesigning the SPSC digital experience to make government recruitment processes more intuitive, accessible, and user-friendly for aspirants across different devices.

Portfolio Projects
Development Portfolio
Still working on this project

Let's Connect